Author & Editor
The Wine Economist
Mike Veseth’s blend of economic insight and irreverent wine-speak has been applauded by writers and columnists the world over. He is editor of ‘The Wine Economist’ blog and author of more than a dozen books including the best-selling ‘Wine Wars’ (2011) and ‘Extreme Wine’ (2013). His next book, due to publish in Spring 2015, will examine the complex and often fraught relationship between money, taste and wine. Mike and his books have received many awards and prizes. He is Professor Emeritus at the University of Puget Sound and, in 2010, was named Washington’s Professor of the Year by the Carnegie Foundation for the Advancement of Teaching.
An unlikely future? Today’s wine world – and the forces that shaped it
Fifty years ago it would have been hard to predict the world of wine we live in today. In this presentation one of the world’s most provocative commentators will consider both its most surprising characteristics and the historical forces that have shaped it. Mike will challenge conventional thinking and suggest new ways to predict the future based on a fresh interpretation of the past. He’ll shake up the way we see the wine world – both as it is today and might be tomorrow – with topics that include:
- Redrawing the wine map – who makes it, buys it and drinks it, and why the market’s borders have shifted so dramatically
- Lost in translation – the wine world’s lingua franca has changed dramatically, how did that happen and what are the implications?
- Deconstructing disintermediation – how market structures have shifted and where power lies today
- New friends, new foes – in a complex competitive landscape, who are the enemies and allies for today’s wine makers?