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Wine Vision Programme Themes

Programme themes include:

SETTING THE SCENE

  • The world and consumer in 20 years
  • An unlikely future? Today’s wine world – and the forces that shaped it
  • Premium wine – how can it survive in a changing wine market?
  • Private equity and finance in the wine world

INTERACTIVE DISCUSSIONS

  • The role of retailers in shaping the industry around the world
  • Winemakers debate – new world vs old world wines

ENTREPRENEURIAL WINE

  • Lessons from craft and artisan beer producers
  • Creating innovative new drink categories

CONSUMER ENGAGEMENT

  • Future of the wine drinking experience – neuroscience inspired multisensory design
  • Engaging new generations of wine consumer – what do milennials want to drink and want to know about wine?
  • The value of a brand in influencing the wine buying decision
  • Designing the whole consumer experience – from purchase to consumption and beyond
  • Social media – it’s not just Facebook – choosing the right media for your communication needs from an explosion of social media sites

FUTURE PACKAGING

  • Revolutionising packaging design in the world’s most traditional industry
  • Drinking with your eyes – capturing attention with effective label design

DRINKING OCCASIONS

  • What can wine learn from trends in restaurants
  • Where are people drinking around the world and how does this impact on wine choice
  • Flavour perception – how does consumer taste for wine vary around the globe

ROUTES TO MARKET

  • Country focus – analysis of latest developments in country wine production and consumption, emerging markets, emerging wine regions
  • The role of the distributor in the wine world of the future
  • The evolution of direct to consumer selling
Click Here To View the At A Glance Agenda

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